vertical and horizontal videos

As a mental health counselor, you know that one of the most important things you can do is connect with your clients and followers regularly. And what better way to do that than by using videos? But creating videos can be daunting, especially if you’re unsure where to start.

Don’t worry – we’ve got you covered. This blog post will share the perfect orientation for Facebook and Instagram videos as a mental health content creator. Vertical and horizontal videos provide unique opportunities for engaging your audience. We’ll also provide some helpful tips to ensure your videos are engaging and effective. So grab your camera, and let’s get started!

Why do videos need to be a certain orientation for Facebook and Instagram?

vertical and horizontal videos

It’s no secret that optimizing your online engagement means needing to stay ahead of the social media curve – and this includes making sure your videos look great on screens of all sizes. Gone are the days of simply slapping any ol’ video up on a website – now you need to be conscious of why it’s important to orient your videos for optimal viewing best suited for mobile video consumption, such as Facebook and Instagram.

With viewers likely visiting your content from their mobile devices, having videos with proper orientation increases engagement rate by delivering an aesthetically pleasing and well-thought-out experience. The time taken to ensure videos are in the right format ensures they capture audiences’ attention longer, creating an unforgettable viewing experience that keeps people coming back for more!

What’s the difference between portrait and landscape orientation?

Vertical and horizontal videos, also known as portrait and landscape orientation, are the two main ways you can orient your videos for Facebook and Instagram.

Pros and Cons

Horizontal and vertical videos have functions they are best suited for. Here’s how you can decide which orientation to use:

Horizontal Video

This orientation is best suited for videos that involve a lot of movement, such as interviews or action. Watching horizontal videos provide viewers with an immersive experience and can be used for widescreen viewing or laptop/PC consumption.


  • Fills the whole screen on mobile devices
  • Allows for more creative freedom
  • Provides an immersive experience


  • Not ideal for vertical viewing on mobile devices
  • It may not hook viewers using mobile devices

Vertical Video

The vertical orientation is great for vertical content that doesn’t require much movement. Vertical videos are optimized specifically for mobile viewing, meaning they take up the full screen on your device and deliver an engaging experience. The vertical format is ideal if you’re aiming to capture vertical scrolling mobile behavior on social media platforms.


  • Optimized for vertical viewing on mobile devices
  • Perfect for vertical content such as interviews and tutorials
  • Fills the entire screen on mobile devices


  • Not ideal for widescreen or laptop/PC viewing

Now that you know the difference between vertical and horizontal videos, it’s time to decide which aspect ratio is most reasonable for your mental health content. Decide which platform you will be posting the content on so you can determine whether to use vertical or horizontal video for your mental health content.

If you filmed a video horizontally, you could use a vertical video converter to crop a vertical aspect ratio.

Whether you choose horizontal or vertical videos, it’s important to remember that optimizing your videos for mobile consumption is key to delivering impactful content. That way, your mental health content will be seen by more viewers and create positive conversations about mental health.

How can you ensure that your videos have the correct orientation for each platform?

Ensuring that your video content is the appropriate orientation for each platform can be a tricky task. It involves taking into account different formats, social media trends, and more. You need to research platforms and use their recommended orientations to get them right.

For instance, YouTube is best experienced in landscape orientation, while portrait orientation works well on Instagram stories – very different, but both are necessary for the appropriateness of each platform.

Anticipating multiple platforms’ needs is key to creating fresh, engaging, and truly view-ready videos. Doing your research can help ensure that your videos reach the right audience!

What are the benefits of being a mental health content creator on social media platforms like Facebook and Instagram?

vertical and horizontal videos

Being a mental health content creator on social media platforms like Facebook and Instagram offers huge benefits to mental health professionals and those affected by mental health issues. By creating informative and creative mental health-based content, mental health creators have the potential to have a positive reach in terms of helping to reduce mental health stigma, encouraging mental health self-care, and inspiring others who are facing mental health difficulties.

Content creators can use their platform to speak out on advocacy issues and offer critical advice and an opportunity to share their experiences to enrich the audience’s knowledge on mental health. Through this platform, specialists in the mental healthcare field can reach more people with their resources; if done properly, it results in a powerful catalyst for positive change in the mental wellness space.

How can you use your video content to help others struggling with mental health issues?

Creating video content to help those struggling with mental health issues can be a worthwhile and rewarding endeavor. One way to get started is by creating visuals that encompass topics associated with bringing awareness or providing practical coping tips around specific mental health disorders among a range of target audiences, whether teens, adults, or seniors.

Alternatively, creating short how-to guides or tutorials with educational scripts accompanied by visuals around understanding the symptoms of depression and anxiety may also be beneficial in tackling these sensitive matters.

Lastly, allow viewers to comment on their thoughts or feelings on the videos as a form of discussion, such as addressing misconceptions and stigma surrounding the topic. Video content can be an innovative way to reach out to those impacted by mental health issues from beyond traditional resources, providing encouragement and insight.

What other things do you remember when creating mental health content for social media platforms like Facebook and Instagram?

Here are some tips to keep in mind:

Be mindful

When creating mental health content for social media platforms like Facebook and Instagram, remember to be mindful of how you phrase topics. The content should be engaging without being too overbearing or aggressive.

Create a hook

Attention-grabbing visuals and bite-sized pieces of mental health advice can be incredibly effective in getting people interested in following mental health conversations.

Enable accessibility

Additionally, it’s important to ensure that your mental health content is accessible to all audiences, so try to avoid language that could alienate anyone or make them feel uncomfortable.

By incorporating these considerations into mental health content on social media sites, you can help foster a welcoming environment that encourages conversations around mental well-being and supports your audience’s mental health.


As a mental health content creator, it’s important to be mindful of the orientation of your videos on social media platforms. Understanding why they need to be a certain orientation and following the correct steps can assist in giving your content the reach it deserves.

Need help creating engaging videos?

Talk to us today about how we can help you create quality video content for Facebook and Instagram! 

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